RUN OF PROJECT
CUSTOMER: RUN OF
TYPOLOGY: TWO PIECES BOX
SECTOR: TWO PIECES BOX
RUN OF brand was born by the brilliant collaboration between shoe factory Boemos and the designer Matteo Ciuti. The box realized for RUN OF is a two pieces box out of the box, characterized by a strong contrast between interior and exterior.
The “remake” paper used is realized with a percentage of recycled leather. It’s an ecological paper with a strong personality, unexpectedly smooth to the touch, FSC® and 100% recyclable.
This exclusive paper has been realized through a creative reuse of leather byproducts which substitute the 25% of FSC® cellulose. The leather fibers are visible in variable way, creating unique effects.
The Logo has been highlighted with a dry relief print. The Logo comes out three-dimensionally from paper without any foil.
The interior, totally in contrast with the apparent minimalist simplicity of the exterior, is characterized by an explosion of fluo color, personalized with an hot foil message in glossy black in the inner of the lid.
The tissue paper has been replaced with a metallic paper to get out of the box: a silver propylene. It has been realized a project of coordinated image for RUN OF: it has been projected and created the tag on shaped cardboard, embossed white, printed and die-cut to be inserted on the front of the box which recalls the shape of the Logo on the lid, with a game of full and empty, of compensation and equilibrium on which the whole project bases on.
TYPOLOGY: TWO PIECES BOX
SECTOR: TWO PIECES BOX
RUN OF brand was born by the brilliant collaboration between shoe factory Boemos and the designer Matteo Ciuti. The box realized for RUN OF is a two pieces box out of the box, characterized by a strong contrast between interior and exterior.
The “remake” paper used is realized with a percentage of recycled leather. It’s an ecological paper with a strong personality, unexpectedly smooth to the touch, FSC® and 100% recyclable.
This exclusive paper has been realized through a creative reuse of leather byproducts which substitute the 25% of FSC® cellulose. The leather fibers are visible in variable way, creating unique effects.
The Logo has been highlighted with a dry relief print. The Logo comes out three-dimensionally from paper without any foil.
The interior, totally in contrast with the apparent minimalist simplicity of the exterior, is characterized by an explosion of fluo color, personalized with an hot foil message in glossy black in the inner of the lid.
The tissue paper has been replaced with a metallic paper to get out of the box: a silver propylene. It has been realized a project of coordinated image for RUN OF: it has been projected and created the tag on shaped cardboard, embossed white, printed and die-cut to be inserted on the front of the box which recalls the shape of the Logo on the lid, with a game of full and empty, of compensation and equilibrium on which the whole project bases on.
